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BLADE is where style meets substance.
Designed for those who appreciate clean lines and dependable performance, our watches bring together modern design and lasting quality. Whether you're dressing up or keeping it casual, BLADE gives your look an edge - bold, precise, and always on time.

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Save 30%BLADE Twist Red 3745G2SRS SS Case & Band Calendar Men's WatchBLADE Twist Red 3745G2SRS SS Case & Band Calendar Men's Watch
BLADE Twist Red 3745G2SRS SS Case & Band Calendar Men's Watch Sale priceAED343 Regular priceAED490
BLADE Rogue Green SS Case & Silicone Strap Three-hands Men's Watch
BLADE Rogue Green SS Case & Silicone Strap Three-hands Men's Watch Sale priceAED550
BLADE Rogue Blue SS Case & Silicone Strap Three-hands Men's Watch
BLADE Rogue Blue SS Case & Silicone Strap Three-hands Men's Watch Sale priceAED550
BLADE Rogue Noir SS Case & Silicone Strap Three-hands Men's Watch
BLADE Rogue Noir SS Case & Silicone Strap Three-hands Men's Watch Sale priceAED590
BLADE Rogue Gold SS Case & Silicone Strap Three-hands Men's Watch
BLADE Rogue Gold SS Case & Silicone Strap Three-hands Men's Watch Sale priceAED590
BLADE Rogue Magma SS Case & Silicone Strap Three-hands Men's Watch
BLADE Rogue Magma SS Case & Silicone Strap Three-hands Men's Watch Sale priceAED590
BLADE Maestoso Navy SS Case & Leather Strap Calendar Men's Watch
BLADE Maestoso Navy SS Case & Leather Strap Calendar Men's Watch Sale priceAED650
BLADE Maestoso Gun SS Case & Leather Strap Calendar Men's Watch
BLADE Maestoso Gun SS Case & Leather Strap Calendar Men's Watch Sale priceAED650
BLADE Maestoso Shell SS Case & Leather Strap Calendar Men's Watch
BLADE Maestoso Shell SS Case & Leather Strap Calendar Men's Watch Sale priceAED650
Save 30%BLADE Dazzle Pink 3732L2RPR SS Case & Band Multifunction Women's Watch
BLADE Dazzle Pink 3732L2RPR SS Case & Band Multifunction Women's Watch Sale priceAED483 Regular priceAED690
Save 30%BLADE Dazzle Blue 3732L2SBS SS Case & Band Multifunction Women's Watch
BLADE Dazzle Blue 3732L2SBS SS Case & Band Multifunction Women's Watch Sale priceAED413 Regular priceAED590
Save 10%BLADE Vision Power 3671G9GEE SS & Leather Multifunction Men's Watch
BLADE Vision Power 3671G9GEE SS & Leather Multifunction Men's Watch Sale priceAED675 Regular priceAED750
Save 25%BLADE MAGNIFIQUE LIMEBLADE Magnifique Lime 3652G5SLL SS & Silicone Strap Multifunction Men's Watch
BLADE Magnifique Lime 3652G5SLL SS & Silicone Strap Multifunction Men's Watch Sale priceAED638 Regular priceAED850
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Sold outSave 50%BLADE 20-3446G Multifunction Men’s Watch
BLADE 20-3446G Multifunction Men’s Watch Sale priceAED225 Regular priceAED450
BLADE BACKPACK BLACKBLADE BACKPACK BLACK
BLADE BACKPACK BLACK Sale priceAED249
BLADE BACKPACK FROSTBLADE BACKPACK FROST
BLADE BACKPACK FROST Sale priceAED249
BLADE CROSSBODY BAG BLACKBLADE CROSSBODY BAG BLACK
BLADE CROSSBODY BAG BLACK Sale priceAED119
BLADE CROSSBODY BAG FROSTBLADE CROSSBODY BAG FROST
BLADE CROSSBODY BAG FROST Sale priceAED119
Save 30%BLADE Trailblazer Khaki SS Case & Band Chronograph Men's Watch3723G2SGS mens watch side image
BLADE Trailblazer Khaki SS Case & Band Chronograph Men's Watch Sale priceAED553 Regular priceAED790
Save 30%BLADE Trailblazer Grey SS Case & Band Chronograph Men's Watch3723G2SGS mens watch side image
BLADE Trailblazer Grey SS Case & Band Chronograph Men's Watch Sale priceAED553 Regular priceAED790
Save 30%BLADE Trailblazer Space SS Case & Band Chronograph Men's WatchBLADE Trailblazer Space SS Case & Band Chronograph Men's Watch
BLADE Trailblazer Space SS Case & Band Chronograph Men's Watch Sale priceAED623 Regular priceAED890
Save 25%3729 front image mens watch3729 side image mens watch
BLADE Panache Ivory 3729G2TST SS Case & Band Dual-Time Multifunction Men's Watch Sale priceAED563 Regular priceAED750
Save 25%BLADE Panache Mono 3729G2MUS SS Case & Band Dual-Time Multifunction Men's Watch3729 mens watch side image
BLADE Panache Mono 3729G2MUS SS Case & Band Dual-Time Multifunction Men's Watch Sale priceAED518 Regular priceAED690
Save 25%BLADE Panache Puce 3729G2UGU SS Case & Band Dual-Time Multifunction Men's Watch3729 mens watch side image
BLADE Panache Puce 3729G2UGU SS Case & Band Dual-Time Multifunction Men's Watch Sale priceAED563 Regular priceAED750
Save 25%BLADE Panache Blue 3729G2SBS SS Case & Band Dual-Time Multifunction Men's Watch3729 mens watch side image
BLADE Panache Blue 3729G2SBS SS Case & Band Dual-Time Multifunction Men's Watch Sale priceAED518 Regular priceAED690
Save 25%BLADE Elevate Night SS Case & Leather Strap Multifunction Men's WatchBLADE Elevate Night SS Case & Leather Strap Multifunction Men's Watch
BLADE Elevate Night SS Case & Leather Strap Multifunction Men's Watch Sale priceAED668 Regular priceAED890
Save 25%BLADE Intense Blushed SS Case & Band Calendar Women's WatchBLADE Intense Blushed SS Case & Band Calendar Women's Watch
BLADE Intense Blushed SS Case & Band Calendar Women's Watch Sale priceAED488 Regular priceAED650
Save 25%BLADE Allure Pink SS Case & Band Multifunction Women's WatchBLADE Allure Pink SS Case & Band Multifunction Women's Watch
BLADE Allure Pink SS Case & Band Multifunction Women's Watch Sale priceAED593 Regular priceAED790
Save 25%BLADE Crossfire Blue SS Case & Band Multifunction Men's WatchBLADE Crossfire Blue SS Case & Band Multifunction Men's Watch
BLADE Crossfire Blue SS Case & Band Multifunction Men's Watch Sale priceAED593 Regular priceAED790
Save 25%BLADE Crossfire Ocean SS Case & Band Multifunction Men's WatchBLADE Crossfire Ocean SS Case & Band Multifunction Men's Watch
BLADE Crossfire Ocean SS Case & Band Multifunction Men's Watch Sale priceAED668 Regular priceAED890
Save 30%BLADE Crossfire Mono SS Case & Band Multifunction Men's WatchBLADE Crossfire Mono SS Case & Band Multifunction Men's Watch
BLADE Crossfire Mono SS Case & Band Multifunction Men's Watch Sale priceAED553 Regular priceAED790
Save 25%BLADE Crossfire Gun SS Case & Band Multifunction Men's WatchBLADE Crossfire Gun SS Case & Band Multifunction Men's Watch
BLADE Crossfire Gun SS Case & Band Multifunction Men's Watch Sale priceAED668 Regular priceAED890
Save 25%BLADE Indie Brown SS Case & Silicone Strap Multifunction Men's WatchBLADE Indie Brown SS Case & Silicone Strap Multifunction Men's Watch
BLADE Indie Brown SS Case & Silicone Strap Multifunction Men's Watch Sale priceAED368 Regular priceAED490
Save 25%BLADE Jazz Groove Ice SS Case & SS/Ceramic Band Multifunction Men's Watch3738 mens watch side image
BLADE Jazz Groove Ice SS Case & SS/Ceramic Band Multifunction Men's Watch Sale priceAED518 Regular priceAED690
Save 30%BLADE Jazz Crimson SS Case & SS/Ceramic Band Date Women's WatchBLADE Jazz Crimson SS Case & SS/Ceramic Band Date Women's Watch
BLADE Jazz Crimson SS Case & SS/Ceramic Band Date Women's Watch Sale priceAED483 Regular priceAED690
Save 25%BLADE Jazz Noir SS Case & SS/Ceramic Band Date Women's Watch3738 mens watch side image
BLADE Jazz Noir SS Case & SS/Ceramic Band Date Women's Watch Sale priceAED518 Regular priceAED690
Save 25%BLADE Jazz Black SS Case & SS/Ceramic Band Date Women's WatchBLADE Jazz Black SS Case & SS/Ceramic Band Date Women's Watch
BLADE Jazz Black SS Case & SS/Ceramic Band Date Women's Watch Sale priceAED443 Regular priceAED590
Save 25%3688L2NNN frontBLADE Venus Imprint SS Case & Mesh Strap Multifunction Women's Watch
BLADE Venus Imprint SS Case & Mesh Strap Multifunction Women's Watch Sale priceAED443 Regular priceAED590
Save 30%BLADE Venus Red SS Case & Mesh Strap Multifunction Women's WatchBLADE Venus Red SS Case & Mesh Strap Multifunction Women's Watch
BLADE Venus Red SS Case & Mesh Strap Multifunction Women's Watch Sale priceAED385 Regular priceAED550
Save 30%BLADE Venus Forest SS Case & Mesh Strap Multifunction Women's WatchBLADE Venus Forest SS Case & Mesh Strap Multifunction Women's Watch
BLADE Venus Forest SS Case & Mesh Strap Multifunction Women's Watch Sale priceAED413 Regular priceAED590
Save 30%BLADE AURA X WHITE SS CASE & LEATHER STRAP YACHT TIMER CHRONOGRAPH MEN'S WATCHBLADE AURA X WHITE SS CASE & LEATHER STRAP YACHT TIMER CHRONOGRAPH MEN'S WATCH
BLADE AURA X WHITE SS CASE & LEATHER STRAP YACHT TIMER CHRONOGRAPH MEN'S WATCH Sale priceAED595 Regular priceAED850
Save 30%BLADE AURA X NOIR SS CASE & LEATHER STRAP YACHT TIMER CHRONOGRAPH MEN'S WATCHBLADE AURA X NOIR SS CASE & LEATHER STRAP YACHT TIMER CHRONOGRAPH MEN'S WATCH
BLADE AURA X NOIR SS CASE & LEATHER STRAP YACHT TIMER CHRONOGRAPH MEN'S WATCH Sale priceAED595 Regular priceAED850
Sold outSave 10%BLADE MAGNIFIQUE AURORA SS CASE & SILICONE STRAP MULTIFUNCTION MEN'S WATCHBLADE MAGNIFIQUE AURORA SS CASE & SILICONE STRAP MULTIFUNCTION MEN'S WATCH
BLADE MAGNIFIQUE AURORA SS CASE & SILICONE STRAP MULTIFUNCTION MEN'S WATCH Sale priceAED801 Regular priceAED890
Save 10%BLADE MAGNIFIQUE AQUA DARK SS CASE & SILICONE STRAP MULTIFUNCTION MEN'S WATCHBLADE MAGNIFIQUE AQUA DARK SS CASE & SILICONE STRAP MULTIFUNCTION MEN'S WATCH
BLADE MAGNIFIQUE AQUA DARK SS CASE & SILICONE STRAP MULTIFUNCTION MEN'S WATCH Sale priceAED801 Regular priceAED890
Save 25%BLADE FUSION SS MONO SS CASE & MESH STRAP MULTIFUNCTION MEN'S WATCHBLADE FUSION SS MONO SS CASE & MESH STRAP MULTIFUNCTION MEN'S WATCH
BLADE FUSION SS MONO SS CASE & MESH STRAP MULTIFUNCTION MEN'S WATCH Sale priceAED563 Regular priceAED750
Save 25%BLADE FUSION SS BLOSSOM 3727L2UPS SS CASE & MESH STRAP MULTIFUNCTION WOMEN'S WATCHBLADE FUSION SS BLOSSOM 3727L2UPS SS CASE & MESH STRAP MULTIFUNCTION WOMEN'S WATCH
BLADE FUSION SS BLOSSOM 3727L2UPS SS CASE & MESH STRAP MULTIFUNCTION WOMEN'S WATCH Sale priceAED563 Regular priceAED750
Save 30%BLADE FUSION GREEN SS CASE & MESH STRAP MULTIFUNCTION MEN'S WATCHBLADE FUSION GREEN SS CASE & MESH STRAP MULTIFUNCTION MEN'S WATCH
BLADE FUSION GREEN SS CASE & MESH STRAP MULTIFUNCTION MEN'S WATCH Sale priceAED525 Regular priceAED750
Save 30%BLADE FUSION GREEN SS CASE & MESH STRAP MULTIFUNCTION WOMEN'S WATCHBLADE FUSION GREEN SS CASE & MESH STRAP MULTIFUNCTION WOMEN'S WATCH
BLADE FUSION GREEN SS CASE & MESH STRAP MULTIFUNCTION WOMEN'S WATCH Sale priceAED525 Regular priceAED750

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