About Us

Over THIRTY YEARS of retail expertise, now at your fingertips!

For over three decades Basel Watch Co LLC has served the needs of the refined watch lover seeking the best designs at great value. Our flagship brands, Blade, Eliz and bart&melon have become household names that conjure cherished memories in the minds of our customers.

Since 1988, our retail presence has steadily grown across the Middle-East and South-East Asia. Our success is the result of a constant drive to meet our customers' needs wherever they are. Basel Watch Shop was launched in 2017 with the vision of serving our customers with a high quality online shopping experience. We envisioned a place to search, compare and buy from a huge range of leading local, regional and global brands, all from the convenience of your mobile device. Browse our curated collections such as regional Bestsellers, Swiss Made, Great Deals, His&Hers, and more to find your unique personal or gifting choice.

Genuine Products at Great Prices is the Basel Watch Shop guarantee! All products purchased on shop.basewatch.com come wth a Limited Warranty and is eligible for service at our service centers across UAE and internationally.

Sign up for our Saving 9 rewards program to earn valuable points you may use to redeem against your purchases. 

So relax and enjoy shopping with us. You're in good hands!